In WordPress, a “permalink” is a permanent link to a specific post or page on your website. It is the URL that visitors use to access your content, and it remains the same even if you change the title or content of your post or page.
Permalinks are an important aspect of search engine optimization (SEO) because they help search engines understand the structure and content of your website. A well-structured permalink can also make it easier for visitors to remember and share your content.
WordPress allows you to customize your permalinks using the Permalinks Settings page. You can choose from several different permalink structures, including plain, day and name, month and name, numeric, post name, and custom. The post name structure is a popular choice because it includes the post title in the permalink, making it more descriptive and easier to remember.
Custom permalinks can also be set for individual posts or pages in WordPress, allowing you to create more specific and targeted URLs for your content. This can be done by editing the permalink field when creating or editing a post or page in WordPress.
It is important to choose a permalink structure that is search engine friendly and easy to read, as this can help improve the visibility and accessibility of your website in search engine results pages (SERPs).